Welcome to WebmasterWorld Guest from 54.145.44.134

Forum Moderators: incrediBILL & lawman

Message Too Old, No Replies

Study: Online News Paywalls Gain Acceptance

     

engine

9:34 pm on Jun 20, 2013 (gmt 0)

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Consumers are becoming more willing to pay for online news, although most still choose not to, a study suggests.

The percentage of UK-based web users who read paid-for content had more than doubled to 9% during the past 10 months, it said.

Gains were also seen in the US, France and Germany, although Denmark bucked the trend.

Those aged 25 to 34 appeared most prepared to pay, and men were more willing than women, the study suggests.

The research will be of particular interest to newspapers, including the Sun, Daily Telegraph, Bild and Washington Post, which are all constructing paywalls this year.Study: Online News Paywalls Gain Acceptance [bbc.co.uk]

johnhh

11:12 pm on Jun 20, 2013 (gmt 0)

10+ Year Member



I wouldn't say the Daily Telegraph demographics was 25 to 34 ! more like 45-60

treeline

2:33 am on Jun 21, 2013 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



ahh...but all both of the people who bought a subscription were 25-34
 

Featured Threads

Hot Threads This Week

Hot Threads This Month