Note that, after reading the article, this is probably referring to specific searches of cars to buy, not organic search engines.
I can image they're trying to move down a price bracket, so instead of being at (for example) the lower end of the £15-20k bracket, they actually appear at the higher end of the £10-15k bracket. Makes sense if some of their models were borderline.
3:28 pm on May 2, 2013 (gmt 0)
I would agree with that, they are likely trying to be more visible in some sort of a comparison type of site or sites.
Or, and I just found this so it might not be new but it is to me, google/cars