Welcome to WebmasterWorld Guest from 54.162.94.15

Forum Moderators: incrediBILL & lawman

Message Too Old, No Replies

Ad Delivery Based on Eye Tracking

     
10:21 am on May 1, 2013 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:May 9, 2000
posts:24265
votes: 540


Look at something, and get more of it. Just think of the trouble some folks might get into.

An advertising system which is able to track your eye movements while you shop has been created by researchers based at Lancaster University.

The Sideways project uses software to locate faces and eye movements of shoppers captured on camera.

It could allow for video screens which change adverts depending on what you look at in a shop.

The team told the BBC they hoped the technology would be in use in shops within five years.Ad Delivery Based on Eye Tracking [bbc.co.uk]
5:50 pm on May 2, 2013 (gmt 0)

Administrator from US 

WebmasterWorld Administrator incredibill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Jan 25, 2005
posts:14663
votes: 99


I remember some clowns were trying to put this technology into TV sets a while back with a little camera on top of the TV or something.

Yeah, like people would buy something more annoying than their current TV
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members