Welcome to WebmasterWorld Guest from 54.205.170.21

Forum Moderators: incrediBILL & lawman

Message Too Old, No Replies

Why The Domain Change

buy.com is now rakuten.com

   
4:34 pm on Feb 5, 2013 (gmt 0)

WebmasterWorld Administrator lawman is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Someone please explain why this was the right thing to do.
6:10 pm on Feb 5, 2013 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



imagine if you lived there, and enjoyed great brand strength on your home turf, you might let your ego or local success, interfere with your better judgment...

they have expansion plans, if they are going to rebrand, better now, than later.

ask me though, bad move - the brand had enormous traction here already. not saying they made a mistake, time will tell, but they're certainly thinking on a plane that i don't.

branding isn't their biggest mistake, imo, certain partners in certain channels, aren't ideal choices to grow into an Amazon peer.
12:23 am on Feb 6, 2013 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Rakuten sound like a mix of a Rakun and a kitten, who knows..

[youtube.com...]
2:45 pm on Feb 6, 2013 (gmt 0)

10+ Year Member



Interesting to see that the Rakuten CEO is one of the keynote speakers at IRCE in June. Wonder what he will have to say about the domain change.
2:52 am on Feb 19, 2013 (gmt 0)

WebmasterWorld Administrator skibum is a WebmasterWorld Top Contributor of All Time 10+ Year Member



rakuten.com is much easier to spell and remember. Who could forget a name like that?
 

Featured Threads

Hot Threads This Week

Hot Threads This Month