I reach retirement age this year and I am thinking of running down my one of my businesses, which is website design. I am also considering offering the related website for sale. It was established in 2001 and it attracts about 2,500 highly targeted visitors per week.
I am also involved in another business so I only spent a limited time on website design. My design skills are also limited and I often reject enquiries that it generates because they are over my head. It really does have potential as it was optimised for key phrases that attract people who genuinely need websites. Because I have not been using it to its potential the profit figures for the site look lower than they could be but I feel that it would be a good opportunity to generate more business for an established company or new business for a start up.
What are the opinions on this? Would it have any resale value and if so what is the best way to market it? I am not keen on using sites like Flippa. I think I would prefer to offer directly to other companies.