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Facebook and Microsoft are working on a deal that, if completed, would put Facebook one huge step closer to launching an ad network that could rival Google's in size, and change the way advertising is done online forever.
According to several industry sources, Facebook is in negotiations with Microsoft to buy Atlas Solutions, the ad-serving product Microsoft acquired when it bought aQuantive for $6 billion in 2007.
Our sources are outside of Facebook and Microsoft.
Report: Facebook Works On Buying Microsoft's Ad Serving Product [businessinsider.com]
...and change the way advertising is done online forever.
Importantly, it's a report and may not have any truth to it.
Facebook users don't have ad blindness.
So, why didn't this Atlas Solutions ad serving product change the world of online advertising while the original advertising company (aQuantive) owned it?