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Rise In Online Ad Clicks On Smartphones

Let Your Fingers Do The Stumbling

     
3:15 pm on Oct 3, 2012 (gmt 0)

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Interesting short article here about a higher percentage of mobile advertising click through rates and that it may actually be due to design rather than genuine interest.

Stubby fingers may be the reason many consumers end up checking out advertisements on smartphones and tablet computers.

Facebook Inc. (FB), Google Inc. (GOOG) and other technology companies have puzzled over how to make advertising work on mobile devices. But it turns out that tablet-computer and smartphone users, when reading news sites, are more likely to click on ads than those using computers, a new survey suggested. [nasdaq.com...]

Do any of you who follow your stats closely notice whether or not you have higher CTR from mobile visitors vs desktop -- that would confirm what is said in this story?
3:18 pm on Oct 3, 2012 (gmt 0)

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Been saying this for a long time now..
5:28 pm on Oct 3, 2012 (gmt 0)

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HAven't noticed it on my sites yet but I know that I have a lot of finger trouble using the screen on my phone.
9:26 pm on Oct 3, 2012 (gmt 0)

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from the mobile user perspective I can only say - WERD!