Yesterday I ordered an item in an online shop. One of the bigger shops, not a mom and pop shop. Today I looked around in that shop again and noticed the item is now a special offer and costs only 399 EUR instead of 519 EUR. 120 EUR difference. I ordered at 11 pm yesterday - one hour later I would have gotten the cheaper price.
The legal situation here in the EU is simple. Under distant selling regulations I could cancel the order without giving any reason, get a full refund and then simply order for the new price.
However there is not only the legal side there is also the moral side. Is ist morally ok to do this? The item hasn't shipped yet. If it were 40 or 50 EUR I would tell myself bad luck and do nothing. If I had purchased a week ago and it would be cheaper now - the same. But it's 120 EUR and one hour.
What would you do? Take advantage of the legal situation that favors the customer and cancel the order? Swallow the higher price? Find some middle ground - ask for a voucher or something?