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Groupon Acquires Social Travel Company, Uptake

12:37 pm on Feb 29, 2012 (gmt 0)

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Groupon Acquires Social Travel Company, Uptake [allthingsd.com]
Groupon has acquired the social travel research start-up Uptake.

9:27 pm on Mar 2, 2012 (gmt 0)

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Their mantra of "Travel like you’ve been there before." seems good enough, but I think the concept is more of a social yawn.

Maybe buying the company was an effort to more buy technology and expertise.