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ITV has written to Apple to warn the Silicon Valley technology giant off using its three-letter name for its long-awaited, “iTV” smart television.
Apple has dabbled with television sets in the past but has yet to produce a device with the power to shake up the broadcasting market in the same way that the company’s iPod has with music or the iPhone and iPad managed with mobile phones and tablet computers.
However, that is expected to change later this year. Apple has never confirmed plans for an “iTV” but expectations that it is preparing to launch one are gathering pace.
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Officials have begun confiscating iPad devices from stores in China after a court ruled in December that Apple was guilty of infringing the trademark of Chinese monitor biz Proview.
The hardline action comes even though Apple is still awaiting the result of its appeal against the original December 2011 ruling in favour of Shenzhen-based Proview, which registered the “IPAD” trademark way back in 2001.