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Google has killed off "Google Shoot View," a first-person shooter video game based on Google's Street View mapping product. The game used Google's Street View database of 360 degree street-level photography, and imposed an automatic rifle sight and some sound effects on top of it.
"...we first look at what the problem is before we start thinking within a certain medium. This way we can determine what the best strategy and approach is to reach the desired audience with the appropriate message."