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A new generation of controversial advertising software is wreaking havoc on the ad businesses of Web giants including Facebook Inc., Google Inc. and Yahoo Inc., inserting a layer of ads on websites or covering up other paying ads.
The software comes in the form of applications that allow people to customize their Facebook profiles with, say, special borders of snowflakes or colorful designs or turbo-charge Web searches. But in downloading the software, computer users open up a door to ads that the big Internet companies complain are rogue.
PageRage is what's called a Layer App that works on the Yontoo Layers platform. It enables users to add content over their Facebook page that appears to have been added directly to the page. PageRage is 100% free to Facebook users and is ad-supported. Once PageRage is installed, users will see additional ads placed by the app while browsing Facebook. These additional ads are not the responsibility of Facebook. PageRage shows ads in order to give users free access to PageRage Facebook layouts. Users who do not wish to see ads can upgrade to PageRage Premium for an ad-free Facebook layouts experience.
So lets see:
A Google spokesman said "applications that are installed without clear disclosure, that are hard to remove and that modify users' experiences in unexpected ways are bad for users and the Web as a whole."
Microsoft said it is investigating the activities.