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As expected, AT&T Interactive, which operates its YP.com brand, today launched its first daily deals associated with its yellow pages offering in Atlanta, Dallas/Ft. Worth and Los Angeles.
In many respects, the offers represent just another ad unit its sales force can pitch to merchants. To date, it’s primarily been focused on selling search terms, banner ads, coupons, and more recently, mobile ads.
Since May, YP.com has been collecting email addresses from customers who were willing to sign up for the offers in those three markets. Registration is now open nationwide as it plans to expand in other cities.
