The New York Times Rolls Out Subscription Plan

[engine]

The New York Times Rolls Out Subscription Plan [nytimes.com]

The New York Times rolled out a plan on Thursday to begin charging the most frequent users of its Web site $15 a month in a bet that readers would pay for news they have grown accustomed to getting free.

Beginning March 28, visitors to NYTimes.com will be able to read 20 articles a month without paying, a limit that company executives said was intended to draw in subscription revenue from the most loyal readers while not driving away the casual visitors who make up the vast majority of the site’s traffic.

Once readers click on their 21st article, they will have the option of buying one of three digital news packages — $15 for a month of access to the Web site and a mobile phone app; $20 for Web access and an iPad app; and $35 for an all-access plan.

[edited by: engine at 4:23 pm (utc) on Mar 17, 2011]

[wyweb]

That'll backfire.

Watch and see.

I'll just turn on the dang TV if I want news.

[weeks]

I paid the first time they put up a paywall and I will this time as well. But I do not think this will work. I hope it does.