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when the anchor had a desexualized appearance, men retained more of the information she presented than women. But when she was dolled up, the men’s retention level dropped to the point where the two genders retained the same amount of content.
The study provides evidence for a basic theory of evolutionary psychology: When it comes to processing information, visual tends to trump verbal.
It also confirms something women have long suspected: A sexually charged image can flood the male brain, stimulating its visual processing component “to levels that demand close to full cognitive capacity.”
[miller-mccune.com...] ha, ha... Wait a minute.
This is nothing new. (<shut up! I have a point to make here, I know that is the understatement of the eons) We saw this in testing print ads. Ads with a "very attractive" woman had less sales than ads with "normal" women and men. Context mattered. The model on the lawn mower--what was it they were selling?
Perfume for Valentine's Day? Different.
Of course, I do enjoy that vendor's calendar of the babes where I get my truck worked on. Of course, I have no idea who the vendor is, however.
Of course, as a male super model myself, I point out that this doesn't apply to me.