I've recently stopped viewing videos on news sites altogether because of the annoying commericals. I've jumped around to a few trying to find a site for info without ads plasted all over the pages and 30 - 60 second ads the play everytime I want to watch a new video.
At times the ads are longer then the actual spot i want to view. The ads aren't even that great and don't influence me whatsoever. I used to just look at other content while the ad played but i've just found this whole process to be to annoying to deal with anymore.
now I just pop in check headlines and im O-U-T I spend less then 60 seconds on the entire site for the whole day.
news sites....IM DONE WITH YOU!
/rant
:-)