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Classic songs in TV commercials

Not a fan but,...

     
1:35 am on Sep 13, 2010 (gmt 0)

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I'm not a fan of when a classic song is used in a TV commercial.

However, for some reason I like the Viagra commercial with Smokestack Lightnin' by Howlin Wolf playing in background.

Commercial is in black and white. No silly scenes of fondling couples.
Just some guy driving a 69 Camaro SS with Smokestack Lightnin' playing.

Smokestack Lightnin YouTube video: [youtube.com...]
6:26 am on Sept 13, 2010 (gmt 0)

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I'm a big fan of good down-home blues music, and I love when classics are played as background to commercials. That's a good one (not the product, the song). ;)

Several products use this Thorogood song, but most often it's heard with the Samuel Adams Beer commercial with George Thorogood doing "Who Do You Love," even though it's a short instrumental clip just up until the start of the vocal.

All-time favorite version is the one done live at the Crossroads with John Hammond on vocal and blues harp playing with the Thorogood band.

Who Do You Love, George Thorogood and the Destroyers [youtube.com]
11:51 am on Sept 13, 2010 (gmt 0)

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Marcia, that's a great video. I think I just burned up about a hundred calories playing air guitar for 7 minutes :)
2:21 pm on Sept 13, 2010 (gmt 0)

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The version of Who Do You Love that I was raised on was by Quicksilver Messenger Service on their Happy Trails album. It's in about six parts on youtube.

Never heard this version in a commercial though.
6:30 pm on Sept 13, 2010 (gmt 0)

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There is a good version of Who Do You Love on the Last Waltz by Ronnie Hawkins and The Band.
6:15 am on Sept 14, 2010 (gmt 0)

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my favorite smokestacks are almost any of the live versions by the dead.
especially the early 70's versions with pigpen on vocals and harp.

my favorite version of who do you love was by bo diddley, live on stage not long before he died.

my favorite classic song on a tv commercial - i've not been a fan since gershwin "sold out" to united airlines.
=8)
4:01 pm on Sept 14, 2010 (gmt 0)

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Pigpen was over-rated. I am a huge fan of the Dead but for me Brent was their best keyboard player.
4:17 pm on Sept 14, 2010 (gmt 0)

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I just can't get past the fact the guy pulls over and whips the hot radiator cap off and dumps some bottled water in and takes off.

I guess when you are taking viagra you are just that badass.