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Demand Media, a platform for freelance writers specializing in creating search engine friendly content, just filed for an IPO.
According to the filing, Demand revenues reached $114 million for the six months ending June 2010. That's an increase from $91.3 million over the same period a year ago.
Loss from operations over the first half was $4.3 million. A year ago, that figure was $11.4 million.
He once spent two weeks in a bird blind in his native Chile to capture striking footage of a rarely seen Andean condor.
To get there, Demand is using an army of MuĂ±oz- Donosos to feverishly crank out articles and videos. They shoot slapdash instructional videos with titles like â€śHow To Draw a Greek Helmetâ€ť and â€śDog Whistle Training Techniques.â€ť They write guides about lunch meat safety and nonprofit administration. They pump out an endless stream of bulleted lists and tutorials about the most esoteric of subjects.
I have found ehow to be as reliable (if not more) than Wikipedia for the searches I run into it.
I no longer believe quality content = quality rankings
The writers for eHow are professional writers whose job is to expertise lies in researching then writing content. eHow writers are not generally experts on the topics they are writing about, so the authority of the content suffers.
For a high risk business like this, I would say 2) is more like "get out while the going is good". It is high risk - ranking reliant on good SEO, however brilliant they are at it, is a high risk.
Yahoo acquired Demand Media rival Associated Content for $100 million this spring.
The writers for eHow are professional writers whose expertise lies in researching then writing content. eHow writers are not generally experts on the topics they are writing about, so the authority of the content suffers.
About.com is head and shoulders more reliable than either eHow or wikipedia. The content at About.com is generated by actual experts. eHow deploys writers who are not necessarily experts to generate content. The content at About.com may not be generated by computer algorithms, but knowing the experts there really are experts make me feel confident about the content there.