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California License Plate Ads Could Be Next

         

engine

4:40 pm on Jun 22, 2010 (gmt 0)

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California License Plate Ads Could Be Next [news.bbc.co.uk]
California is weighing whether to allow advert-broadcasting digital number plates on vehicles, in a bid to raise revenue for the cash-strapped state.

Drivers could select messages to display and could earn rewards from advertisers that pay the state.

The state senate is considering a bill to allow research into the move.



Great: Stop me and buy one ads.

I wonder if Google AdSense will pay out on the ads on my car? ;)

LifeinAsia

4:58 pm on Jun 22, 2010 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



I heard about this on the radio last night.

Since the driver gets to control which messages to display, how long before a hack is in the wild to allow drivers to display any message they want, obscene or otherwise? Personally, I think this is wrong on so many levels, but expect that it will most likely happen in the future and become very widespread.