How about calling it Wally's World?

Ward and June also regret their son's nickname?

[weeks]

"Market research showed us that younger Canadians and women were very very unlikely to ever buy a magazine called The Beaver no matter what it's about," says editor-in-chief Mark Reid. "For whatever reasons, they are turned off by the name." The magazine has been renamed Canada's History.
[poynter.org...]

[Rugles]

I remember getting that magazine when I was a kid. Somebody bought me a subscription as a gift. I liked it.

[weeks]

I guess "Maple Leaf" was already taken.