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This is funny, but it's also an important point. We have a lot of data from our email and web site systems about response. But, I'm finding that it is easily to be confused about what it is saying. Some of the "ah ha" moments I've had with clients are not "ah ha" at all.
The chart here, which indicates either "the lack of really good modern rock songs recently is causing oil production to falter, or conversely, why peak oil has given us Boy Bands, Madonna, and Clearchannel Radio," is useful in making this point.
Statistics can show correlation, but you cannot deduce a causal link from the statistics alone. Common mistake for kindergarten statisticians.
