12th Annual Top 500 UK Superbrands, 2009

[engine]

12th Annual Top 500 UK Superbrands, 2009 [news.bbc.co.uk]

US computer giant Microsoft has won back its crown as the number one consumer brand in the UK.

The 12th annual top 500 Superbrands survey has revealed the winners and losers during this economic downturn.

A list of about 1,400 brands was considered by a panel of experts, with more than 2,000 UK consumers taking part in a vote.

At number two was Rolex, while Google slipped two places to third. Lego and Coca-Cola were new to the top 10.

Here's the top ten, 2009

1.Microsoft
2.Rolex
3.Google
4.British Airways
5.BBC
6.Mercedes-Benz
7.Coca-Cola
8.Lego
9.Apple
10.Encyclopaedia Britannica

[swa66]

Curious as the what the criteria were they used to get to that list. Esp. with MSFT regaining while having a nightmare on their hands with Vista being a failure.

I found this in the BBC article referenced above

The survey defines a Superbrand as having established "the finest reputation in its field".
[...]
The brands are judged against the following three factors:

* Quality. [...]
* Reliability. [...]
* Distinction. [...]

And then I can only conclude I strongly disagree with the results if those are the criteria.

So windows is to be believed to be better quality than Rolex ? (software -the part we curse daily- better than the finest piece of watch, better than a merc, better than lego blocks ?)

Software more reliable than a watch, the car and the lego blocks ? I've yet to break a lego block in my life, I've broken cars due to my own fault, but software well it just goes boom on it's own.

And it would be more disctinct to wear have windows on our laptop than to have a rolex around your wrist, arrive in a SL or have an ipod/iphone/mac ?