UK's ASA Makes Apple Drop iPhone Advert Over Speed Claims

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UK's ASA Makes Apple Drop [news.bbc.co.uk]iPhone Advert

An Apple iPhone advert has been banned by the advertising standards watchdog for exaggerating the phone's speed.

The advert boasted the new 3G model was "really fast" and showed it loading internet pages in under a second.

The Advertising Standards Authority (ASA) upheld complaints by 17 people who said the TV advert had misled them as to its speed.

The advert repeatedly stated that the phone was "really fast" and showed news pages and the Google maps service taking just fractions of a second to appear.

After upholding the viewers' complaints, the ASA said the advert must not appear again in the same form.

[Receptional Andy]

This is hot on the heels of the claims about accessing "all parts of the internet", that were also held to be misleading [asa.org.uk] by the ASA.