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Michael Grade, the executive chairman of ITV, has called video-sharing site YouTube a "parasite" that feeds off the content produced by broadcasters and production companies."They're all parasites, they just live off our content is what they do," he told the audience at the IBC technology conference in Amsterdam during a recorded interview. "But as long as we create the content, the content is the keys to the castle for us going forward."
However, Mr Grade dismissed the idea that video-sharing sites such as YouTube and Joost were genuine rivals to the main broadcasters.
"The day that Google or Joost or any of these people start investing £1 billion a year in UK content is the day I'll start to be worried," he said.