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Clicks v. Phone Calls?

How many customers still phone in?



6:18 pm on Aug 21, 2008 (gmt 0)

5+ Year Member

Does anyone have an insight as to the approximate ratio of those who find your website, click through, and then call to purchase or reserve a room, rather than booking or purchasing on-line?



Sarah Atkinson

9:06 pm on Aug 25, 2008 (gmt 0)

10+ Year Member

I wasn't in hotels but at my old job I'd say we'd get about 3-4 phone calls per digital lead. One of our sources was about 100 to one. Seems people like talking to a real person sometimes. That And i think that the majority of users are not as comfortable on the computer as we are. I actually had to walk one customer though our site over the phone. It wasn't that our site was hard to understand--she just needed a real person to hold her hand.


2:55 pm on Aug 27, 2008 (gmt 0)

WebmasterWorld Senior Member piatkow is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

It seems to have died down but my site has a contact page with postal address and phone number. You wouldn't believe the number of people that used to get the phone number off the site and call me to ask the postal address.

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