Recently I took out an advert in Thompson Local (district based UK B2B/C publication) as part of “their package deal” they also include your URL from their site. However, there was a problem when they took the ad from proof to print and I got a full refund except for the site link, which read OK because according to Thompson “it wasn’t taken through the same process”, the cost for the link £60.
1 * referral in 6 months (presumably a competitor). Can anyone beat that!