Why altavista's search goes on...

Interesting article from the Guardian

[edit_g]

[guardian.co.uk...]

[chiyo]

expensive lesson learned (I hope)

Chiyo's humble two commandments of Web marketing.

focus

target

It's what the web is designed for...

[chris_f]

It may have cost them alot but it is nice to know that they have learned from their experiences (albeit the hard way).

Chris

[edit_g]

Is it too late though?

[chris_f]

Not from what I've been hearing. I'll reveal more when I can.

Chris.

[jeremy goodrich]

From what I'm seeing, AV is still dead.

The occaisional search gets through, but if they really want to competitively offer people 'search services' they need to focus on what Google does: relevant, non commercial, results.

Till they kick the last bit of cr@p off the page, it's still going to lose, becuase those people they would like to 'woo back' are a bit more savvy than they used to be. :)

[edit_g]

Yup-o. Too little, too late. Until chris_f comes up with whatever it is he is sitting on... ;)