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Jeff Taylor helped set off a tectonic shift in recruitment advertising by founding Monster.com, one of the first online companies to challenge a big profit source of newspapers.Now, just as papers are reeling from a massive drainage of ad dollars online, Taylor thinks he's found another one of their strongholds that's ripe for online competition: Obituaries.
Read the entire story here:
[editorandpublisher.com...]
This was an interesting little fact in the story:
Older people may not be as heavy users of the Internet as the young these days, but that could likely to change with the tech-savvy Boomer generation now entering their 60s. A recent survey by the Pew Internet & American Life Project found that only 37 percent of people aged over 65 currently use the Internet, compared with 72 percent for those aged 50-64.