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A new investor is likely to occupy one of the two available seats on Space Adventures’ 2011 flight: Sergey Brin, a co-founder of Google. He made a $5 million investment in the company that will serve as a deposit on a future flight.
Space Adventures plans to announce the flight and Mr. Brin’s participation in a news conference Wednesday morning at the Explorers Club in New York.
Mr. Brin, who is president of technology at Google, said in a Space Adventures statement, “I am a big believer in the exploration and commercial development of the space frontier, and am looking forward to the possibility of going into space.”
Google's Sergey Brin to Book Space Flight [nytimes.com]
But at least it will be on record as a business expense tax write off.
Seriously- he is making this investment as a private investor and it has no relation to his business. If the company folds and he's out the investment money, THEN he'll have a write-off. Hmm, a $5 million loss written off at $3000/year- that'll take a while to clear off. Then again, he could probably use the loss to offset gains from sellign Google shares.
Most Boards of publicly traded companies would not support a major executive doing something that is potentially this risky.
I would tend to lean toward the above statement. At this phase in space flight, the risk is too great. That may change by the time he is ready to suit up.
This would be the "Ultimate Brand Exercise" in Google's history. That one trip will solidify Google as a household name (as if it isn't already).
I can hear him now while looking out the window as the planet becomes smaller...
"It won't be long... GEarth"