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Mullet Strategy

Business up front...

         

digitalghost

11:22 pm on Apr 25, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



party in the back. I've seen a good number of sites lately that employ that strategy.

A website design where a site's main or most visible pages are professionally written, edited, and laid out, while the rest of the site relies on content supplied by volunteers and site visitors.

What's interesting about the mullet strategy is that it represents the first signs of backlash against that heaving mass of people out there who think a domain name gives them licence to share what they ate for breakfast.
—Sarah Wilson, "Sympathy for the devil," The Daily Telegraph, April 5, 2008

Link [wordspy.com]

Habtom

4:13 am on Apr 27, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"Business up front, Party in the back"

It looks like someone gave a name for what many people have been doing for quite sometime. It is the user contribution that makes it longer at the back, isn't it? Are people tired of using the Web 2.0?