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Ad-targeting system Phorm must be "opt in" when it is rolled out, says the Information Commissioner Office (ICO)European data protection laws demand that users must choose to enrol in the controversial system, said the ICO in an amended statement.
The decision could be a blow to Phorm which before now has said it would operate on an "opt out" basis.
Phorm Must Use Opt-In When Rolled Out [news.bbc.co.uk]
Phorm Tracking Is Drawing Criticism [webmasterworld.com]
