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My daily email had dropped in half in the past few months and sometimes I wonder if the mail server is down. I haven't done a thing to account for it. Likely explanation: business is so bad that spammers are quitting.
Only bad news is that "legitimate" emailers seem to be mailing newsletters and other advertising far more often.
Anyone else seeing this trend?
Only bad news is that "legitimate" emailers seem to be mailing newsletters and other advertising far more often.
As one of those "Legitimate emailers" I find this interesting. We are finding e-mailing to be an effective and cheap for of marketing. As a consumer I like some of the ones I get. More and more Legitimate emailers are improving the quality of their content of newsletters and advertisement. Ones I really like are from places like the Discovey channel that remind me of new seasons of my shows. I also like ones from a certain cat like computer hardware online company. For me having information easily available is a good things. I think these "Legitimate emailers" are catching on to this and learning how to provided informative newsletters and such that are beneficial to the consumer.
For my own program I haven't gotten there yet but I am working on it.
I think this emerging advertising style can be both bennifical to consumers and advertisers and be less SPAMMY.
Targeted email was highly effective until about 2003 when several things happened:
1) Legitimate email became lost amid blizzard of spam;
2) Prospects stopped providing their addresses even to trusted businesses
3) Prospects learned to use disposable email accounts for many purposes
4) Novelty of hearing "You Have Mail" wore off
5) Spam filtering complicated the task of sending even the most vital mail
6) Legal constraints (Can-Spam Law of 2003) frightened legitimate senders, but had little effect on flagrant spammers
...business is so bad that spammers are quitting
Spam really doesn't work that way. As long as major ISPs allow such activity to continue unimpeded, there's no barrier to entry at all. Unsuccessful spam is just a reason to send more spam. This week, 'download vista' seems to be the latest wave.
On a less general note, I'm still getting forwarded emails with comments like "Hey! I can be top of Google for just $10 a month. Do you know how to do this?". The market is still thriving...
I have been noticing, a HUGE increase of spam into my email I use as administrative contact for my domains. "We would like to work with you" type junk emails.. all from different people / companies, all containing pretty much the same exact text.
