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Google Inc-funded 23andMe launched on Monday and began offering a DNA saliva test for $999 per person, which would help U.S. users of the online site learn about disease risk, inherited traits and their ancestry.
Eventually users, who sign up for the saliva test online and receive it by mail, will also be able to participate in research.
Get Your DNA Test, Thanks In Part To Google [reuters.com]
At $999, I can think of a few other things to spend the money on.