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UK Survey Shows Silver Surfers Are An Important Share

3:10 pm on Aug 23, 2007 (gmt 0)

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Women in the younger age brackets are spending more time online than their male counterparts but it's still a close run race between the sexes.

According to the annual Ofcom Communications Market Report 2007, 2.18 million women in the 25 to 34 age group used the internet during April 2007 - compared to 1.83 million men in the same age group.

Silver surfers are also getting web-savvy: one-quarter of all Britons online are aged over 50, and over-50s account for 30 per cent of the total time spent on the internet.

UK Survey Shows Silver Surfers Are Important Share [networks.silicon.com]

3:24 pm on Aug 23, 2007 (gmt 0)

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My best customers are from the older generation.
They often say 'have I done this OK' 'hope I have not messed the order up' etc
In reality they are the ones that never do - the younger generation may be more web savvy but they are not as diligent!

The older generation also have more money in my area as well
Long may they continue

10:42 am on Aug 24, 2007 (gmt 0)

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My parents are retired. They, and their siblings, friends, and acquaintances, are all online, lots. What I would call the 'recently retired' generation (the pre-boomer/ fifties generation) are totally into the internet.
10:48 am on Aug 24, 2007 (gmt 0)

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I agree.

All the talk you hear about the younger age groups being more 'net savvy' might be true in technical terms, but as far as who is actually buying I would guess that 40% of our sales are to 50+. But that does not tell the whole story - they nearly always spend a LOT more.

Basically, the kids buy gadgets, their grandparents buy $40,000 systems.