Lycos Drops $18 Million Into Sports Promotion

[agerhart]

The Lycos Network kicks off a TV and online campaign Oct. 6 featuring two retired sports legends -- John Elway, former quarterback for the Denver Broncos and Mark McGwire, former St. Louis Cardinals first baseman -- in an effort to showcase its sports and entertainment content.

Full Article [adage.com]

[mack]

Lycos UK seames to quite a lot of TV advertising. Usualy for specific features such as Love@lycos or Lycos chat.