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Whole Foods Executive Used Alias
Using the pseudonym Rahodeb — a variation of Deborah, his wife’s name — Mr. Mackey typed out more than 1,100 entries on Yahoo Finance’s bulletin board over a seven-year period, championing his company’s stock and occasionally blasting a rival, Wild Oats Markets. The story was first disclosed on The Wall Street Journal’s Web site last night.
Responding to a posting on March 28, 2006, Rahodeb wrote: “OATS has lost their way and no longer has a sense of mission or even a well-thought-out theory of the business. They lack a viable business model that they can replicate. They are floundering around hoping to find a viable strategy that may stop their erosion. Problem is that they lack the time and the capital now.”
"“I like Mackey’s haircut. I think he looks cute!” Rahodeb wrote on April 28, 2000."
"..In comparison, Mackey looks like a model for Brooks Brothers!”