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Is this just McAfee promoting itself or are there other studies to support this?
Clicking on a search engine's results of popular computer terms like "wallpaper" or "screensaver" remains a fairly risky endeavor when it comes to security, according to an updated study.The second annual State of Search Engine Safety report from McAfee Inc., found that roughly 4 percent of the most popular search results link to "risky" Web sites. That's a broad category of online pages that can offer Web searchers more than they bargained for. The results were a marginal improvement over last year's data, which pegged the level of risky search results at 5 percent.
Report Shows 7 Percent of Sponsored Links Dangerous [blog.washingtonpost.com]
I didn't even receive an apology after they wrongly identified my site as carrying malware (the damage done to my site's credibility, however, has been disastrous).
In short, this scaremongering I believe is another stage in the self-promotion that originated with the pharmaceutical industry, continued with the AV companies and has now spread to the web.
Matt