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Video? Here? Why?

A rant about video on news web sites

         

weeks

5:15 pm on May 15, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Here's today's news item on WSJ.com:

Consumer prices advanced 0.4% last month on strong growth in food and energy prices, but for a second-straight month underlying inflation stayed under wraps with a 0.2% rise, bringing it closer to the Fed's understood comfort zone. (Video)

Video? On this? Give me a #%^*# break!

Yeah, I know it's to sell sexy ads for BMW or Lexus. But, are their users that--I don't know the word here--that they want to watch and listen to a report from a talking head on consumer prices? I respect and admire the WSJ, but this kind of thing makes me feel as if they think their readers (i.e., me) are idiots.

This trend is everywhere. The little local weekly in my community is starting a video news report. Their paper is boring as homemade sin (no, more boring--they focus on happy news). WHO is going to watch this stuff?

Don't tell me: You, right? This is another one of those things that I hate and everyone else loves.

Marshall

5:44 pm on May 15, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



You're right.

rocknbil

7:34 pm on May 15, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Sad but true, it's too much work to read, people would rather watch. I find video annoying too, but I'm on satellite. After 425 MB/day my connection gets throttled back to an impossible trickle for 24 hours. Needless to say, our stepdaughter's YouTube access has been blocked. <EG>

sonny

2:15 am on May 16, 2007 (gmt 0)

10+ Year Member



I noticed CNN (on tv) is showing a lot of homemade videos. Looking a bit like youtube

mightymid

5:46 pm on May 16, 2007 (gmt 0)

10+ Year Member



CNN is also delivering a lot of its top news stories by video rather than text, which I find annoying. I don't feel like firing up a video just to get a quick story. I want to read the headlines and skim the articles, all rapid fire-like...

vincevincevince

4:34 am on May 17, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I wonder if it's driven by companies who are based around TV news and have just twigged they can save time writing news articles for the web and just digitise their existing TV news...

weeks

1:36 pm on May 17, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Seriously, I think video is a way to slow down the flow of information where people have to spend more time on the channel. I used to spend about 30 minutes with the Wall Street Journal, but I can get everything I need from WSJ in about 10 minutes or less.

That is difficult to sell advertising around.

Video allows more emotion and art into the marketing message, but it also means more time is spent with the channel overall.

One of the better use of video on the web that allows the sexiness and entertainment value of audio/video and the depth of the web is Rocketboom. It's "cute," offers a point of view, and provides links on each topic. But, it's not how I want to receive business and political news.

[edited by: weeks at 1:38 pm (utc) on May 17, 2007]

weeks

1:36 pm on May 17, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Think about how useful WW would be if instead of text, each post was a video or audio clip.

Of course, WW would probably be more popular overall since, like me, most of the men and women on this board have worked as fashion models at one time or another and have great voices with perfect BBC diction.