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Spending on UK internet advertising surged in 2006, overtaking newspaper ads for the first time, a report says.Online advertising expenditure jumped 41.2% to £2.01bn during the year, the report by the Internet Advertising Bureau and PricewaterhouseCoopers said.
In contrast, spending on national newspaper ads grew just 0.2% to £1.9bn, taking a 10.7% share of the market.
[news.bbc.co.uk...]
Every year UK internet advertising spend beats a different sort of tradional media. It has beaten radio, outdoor and now newspapers.
