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They are a direct competitor to Quinstreet. Mark ( the CEO ) of Venture has been in the edu game from the beginning.
Wonder why they needed 70 million. I know that his company was kicking some serious butt in edu.
Maybe they are looking to grow outside of Edu.......
From the sound of it, the guys at Vantage would be competitive with QS, Adteractive, Adchemy, bluelithium, classesusa, etc. Potentially this funding is to help take their product more main stream to compete with did-it, efronteir, performics, etc...but, from the sounds of their site, it doesn't (yet) sound like they have the kind of large scale systems to do more generic & robust bid optimization for 3rd parties.
I get that they've been in the biz for about five years now, and haven't taken any external financing prior...but, this seems like a huge number to throw at a company.
My limited understaning of such things is a first round will net the investors around 30%...which means, this investment puts these guys worth around $210 million.
Very interesting stuff. Will be curious to see if they provide better collateral on their SEM services after a few weeks with their new found liquidity. :)
BTW also don't forget pre and post valuation in the counting ;)
Interesting biz model. Many on this board have seen the potential in this. But, sheee, what a marketing marvel--Y and G build a system to sell contextual ads, but many people are too lazy or busy or something to figure out how to use it effectively. So, V adds another layer on it and raises $50 million grow their concept.
And, it is really unfair of me to say their clients are lazy. It does take time and some expertise to run a contextual ad program.
I just hope they have the ethics (and biz smarts) not to work for people putting out misleading ads, ruining the party for all of us--publishers, marketers and especially consumers.