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Google's success forced the company to consider advertising as a new revenue stream beyond its traditional licensing and subscription model, Microsoft's Chief Software Architect Ray Ozzie said at a Goldman Sachs investor conference in Las Vegas.
[money.cnn.com...]
Watching Google Inc. rake in advertising revenue ''was a wake-up call within Microsoft,'' the company's top technical executive, Ray Ozzie, said Tuesday. But he said Microsoft plans to do more than simply mimic Google by rolling out Web-based versions of desktop programs or following its particular search and advertising model.Ozzie, who has only made a handful of appearances since his promotion last June to replace Bill Gates as chief software architect, told analysts and investors at a Goldman Sachs conference in Las Vegas that he has been laying the groundwork for programmers across the company to build Internet-based software.
Microsoft: Google Was 'Wake - Up Call' [nytimes.com]
Or buy them, rather unlikely with Google's market cap.
By and large, being a follower has been an effective strategy for MSFT. Let a bunch of little guys mess around developing stuff, wait until the market chooses the small fraction of worthwhile ideas, and then enter the market one way or another.
Google's meteoric rise negated that strategy. At any given moment, Google always looked like too much money for too little value. By the time it was clear that they were for real, it was too late for an acquisition strategy and Google was strong enough to fend off a direct competition strategy. Yahoo fell into the same trap by declining to buy Google when they could have.
Right, and the ads could require a ridiculous amount of memory and make it necessary to upgrade your computer more than Vista alone already does.
Oh! Then they could bring about some sort of security issues that you will later have to download 15 patches to fix. ;)
Right, and the ads could require a ridiculous amount of memory and make it necessary to upgrade your computer more than Vista alone already does.
Oh! Then they could bring about some sort of security issues that you will later have to download 15 patches to fix. ;)
I'm just the idea man, details aren't my problem :)
I wonder if I can patent an idea that requires someone elses product?
I guess MS are a massive company so they should be on top of stuff but I've been surprised at the desire for people to snap away at the few small small sites that I run - there have been several things that I have put off and it seems others have decided that they can do better because of this and have launched competing sites (so if you let things slide a little you can quickly find yourself out of the picture).
[edited by: Idris at 3:58 pm (utc) on Feb. 28, 2007]
Yp, and MSFT can take the loss--or less earnings, as they'd probably still break even--for a while while Google cringes.
That's all they need to do? Give them a day or two.
Ask yourself this: what is easier, for MSFT to mimic google or the other way around?