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Janus Friis and Niklas Zennstrom, the duo that brought the world Skype and Kazaa, have chosen a name for their new online-video start-up.
The plan, according to Joost CEO Fredrik de Wahl, is to offer studios, cable stations and anyone else who wants to distribute high-quality video over the Internet, a fast, efficient and cheap distribution method. To do this, the company will rely on the peer-to-peer technology that helped Friis and Zennstrom build Skype and Kazaa.
There's the other interesting bit - high quality!