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"Our research found that people 50 and over are confused about searching on the Web," said Jeff Taylor, the Cranky mastermind who previously struck it rich as the founder of online employment site Monster.com., told AP.
Launched earlier this week, Cranky is trying to simplify things by showing just four Web sites in the non-advertising section of each results page and making the sparser listings more relevant to its target audience.
Cranky's ads will be provided by Ask.com. Only God knows why.
The entire AP story can be found here. [news.yahoo.com]
My sites that rank #1 on Google and Yahoo rank #4 on Cranky. But, the other results are obvious spam.
(I guess this should be filed under "Alternative Search Engines," but it looked like Foo to me.)