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Internet media company Yahoo Inc. on Tuesday said it will buy AdInterax, a company that specializes in offering tools to create rich media ads using video and other technologies.
Financial terms of the deal were not disclosed. Yahoo will begin offering these tools to marketers at no charge, the company said.
Yahoo Says To Buy Online Advertising Company [news.yahoo.com]
Let's not forget that Yahoo is expanding it's 'search network' rapidly to make up for the loss of tier 1 traffic (without much scrutiny of quality as far as I can see). At the same time it's struggling to cater for it's current 'bread and butter' customer base by putting Panama further back.
The recent 60 hour DTC outage points to serious issues that can't be fixed by buying a rich media ad creation system.
Yahoo streams more vids that Youtube but I'm guessing has a lot of trouble monetizing the content.