How to earn people's trust?

[epithet]

Our business is into outsourcing. We specialize in hiring full-time webmasters who help people in their business. Basically our agents can work fulltime for anyone who will lease them from us.

We are doing a clean job however, as the frontliner of our company, I always experience people who are not just contente with saying "Nah, I am not interested in your services" but would still give more hurting comments like were just scams or a bunch of people generating fraud farms.

Our business is something I consider so unique but its uniqueness makes it unbelievable for people.

How can I solve this problem guys? Need your help please.

[bghtn]

Just a couple of ideas...read The 7 habits of highly effective people - especially the part about building emotional bank accounts - builds trust. Also start collecting testimonials. Offer a 100% satisfaction guarantee.

[weeks]

In the states, an outfit called Aquent has been doing the same thing with so-so success. (I think the market for webmasters is in a weird state of flux right now with the technology getting more complex AND the expectations of the clients rising. ("What do you mean you don't know how to do that? Isn't that your job?")

Trust involves competence, caring and integrity. You need to communicate all three.

Do people see you as knowing what you are doing? Can you communicate that?

Do people know you care about your clients? How can you show you care?

Do people get from you what they expect? People expect a lot, you need to deliver more than they expect, or your integrity is in danger. Do not over promise. Ever.

Communicate all of that, and you'll get trust.