Yup. I've long believed that professional web people should go to church or join a Rotary Club or get involved in a very local political group and find out how real people interact with the the web. Or, put another way, Amazon's lame UI is not lame. It's what works.
tangor
3:56 am on Apr 3, 2015 (gmt 0)
The branding trail this user exhibited is rather common in the real world. Scary!
martinibuster
11:40 am on Apr 3, 2015 (gmt 0)
Some SEO from Berkeley, CA did an SEO presentation for the parents at my kid's elementary school a few years ago. The next day they were all typing each other's URL into Google and clicking to get to the site because they were told that CTR is a ranking signal and clicking on their URL was how to get Google to rank it better.
