Facebook Tests Cross Posting from Facebook to Instagram

[engine]

Another Facebook test is under way which is for cross posting from Facebook to Instagram. Facebook is testing the option to cross-post Stories to Instagram, instead of just vice-versa.


Clearly, Instagram will be losing its identity if this test become permanent.

But the change could also been seen as the most invasive injection of parent company Facebook’s identity into Instagram — which has been steadily increasing since Instagram’s co-founders left the company in late 2018 as their autonomy dwindled.

[techcrunch.com...]

[lammert]

Facebook's approach is clearly different from Google's. Where Youtube is still a separate entity with even separated reporting of revenues in the Financial Disclosures, Facebook seems to aim for full integration of all of its acquisitions in its main platform.