I want to know Facebook promotion is worth for business?. If i spend $100 in facebook , how many likes and followers i will get?
Thanks
LifeinAsia
5:59 pm on Jun 20, 2019 (gmt 0)
In a word, "it depends." There is no equation/solution that guarantees X likes and Y followers for spending $Z.
It depends on the perceived value of your page (people decide on their own to like or follow your page). It depends on how you spend $100. It depends on how well you target your campaign(s).
You could easily spend $100 (or even $1,000) and end up with 0 likes and 0 followers. You could also get thousands of likes and followers without spending even $1.
A better question to ask is what you plan to do to leverage any likes/followers you get to make sure you're actually getting value for the money you spend to get those likes/followers. Someone could easily create 100 fake user accounts and give you 100 likes and followers for $100. But those accounts will never do anything more for your page, giving you no real value for the money you spent.
budakerkan
11:54 am on Jun 25, 2019 (gmt 0)
If your customers use Facebook and Instagram, absolulutely worth your spendings but they use Google searchs, maps etc. search ads will be more effective.
[edited by: not2easy at 2:00 pm (utc) on Jun 25, 2019] [edit reason] typo [/edit]
HColor
3:50 pm on Jul 6, 2019 (gmt 0)
I have seen both in Facebook - campaigns that do well and those that don't bring results. Read the FB suggestions carefully, try to be as precise as possible in defining your audience.
browndog
1:29 am on Jul 14, 2019 (gmt 0)
I tinkered for a while and now spend $30 au per day and it brings in 2,000 new likes. They predicted more likes/followers for that spend but to be honest I’m more than happy.
tangor
6:59 am on Jul 14, 2019 (gmt 0)
The final analysis will be not "likes" but "conversions" or "biz". Spend your money as you see fit ... and if "likes" is the target, then you got your dollar's worth. If you didn't make a sale, well, that's a different kettle of fish.
Meanwhile, bear in mind that FB is about FB first, you second. If that is okay, then yes, expenditures can have some benefit!
browndog
7:06 am on Jul 14, 2019 (gmt 0)
I agree with the above. I also think it’s worthless getting a bunch of likes if there’s no reason to stay. You have to give them a reason to like the page and want to be a part of the community/group.
FB is definitely about FB first and if you do get 100 new likes (or whatever), remember that not all of them are going to see your posts in their feed.
Going slightly off topic, I think it’s worthwhile pursuing other ways to get info about your site/business to people. Search engines, social media, newsletters, push notifications. We are all at the mercy of algorithm changes that can hit unannounced and seriously impact traffic. That’s not just Google but social media too.
Silverpeff
1:25 pm on Sep 27, 2019 (gmt 0)
It's hard to answer if it's worth or not. In some cases 10 followers can mean and have more important impact than 100 followers. So you should compare and count by yourself how much you can spend for advertising that the goal would be worth the money you spent.
parkisolutions
2:44 pm on Oct 8, 2019 (gmt 0)
It depends on the business you do. Mostly facebook spends less compared to AdWords. Even results will also vary accordingly.
browndog
8:10 am on Nov 6, 2019 (gmt 0)
I ended up with 100,000 new likes but to be honest, there’s not much interaction. Maybe I’m doing it wrong though. I got the followers but not the traffic to my site.
tangor
9:12 am on Nov 6, 2019 (gmt 0)
Correct me if I'm wrong ... a zillions likes are not conversions ... and the latter is what I am interested in.
If you spend money for LIKES and get no biz, sounds like wasted money to me.
Pick and choose!
browndog
9:24 am on Nov 6, 2019 (gmt 0)
Well, I wonder if how you advertise is a factor. So for example, I create a FB ad saying 'like my site and there's a 1/10 chance you'll win $1 million'. So you get lots of likes, but it's deceptive, and they're not actually interested in the content.
I'm not selling a product, I'm after eyeballs on my site, but I find the most interest I get is infographics. Lots of likes, comments and shares, but nothing to my actual site.
engine
9:59 am on Nov 6, 2019 (gmt 0)
Facebook wants people to stay on site, and not leave its ecosystem. The type of ad makes a big difference, and it's worth considering that you won't get clicks, especially to an external site.
I did a quick survey (not scientific) a couple of weeks back and out of ten friends on FB, three said they never click on the ads, even if interested in the topic. My subsequent answer to my next question was an eye opener: If interested they leave Facebook and type in the browser the site on the ad. I thought that was only me. Not clicking was avoiding tracking. Most of the others rarely click, with only one saying they would click. That one was the least experienced user.
Again, it was not scientific, but indicates people see the ads but don't necessarily click.
browndog
10:02 am on Nov 6, 2019 (gmt 0)
I love gin, I really love gin, and the more gin ads I click, the more gin ads I see, and I love that. I definitely click through to gin websites. Anything else FB thinks I'm interested in, nope, not interested.
rubenspencer
12:42 pm on Jan 31, 2020 (gmt 0)
I have been working on different pages of facebook and it somewhat works... but the organic one is very slow and you need to boost and change strategies according to the facebook updates.
Sierramorgan
3:59 pm on Feb 1, 2020 (gmt 0)
When it comes to predicting how many likes or followers you can get when you spend $100 in Facebook advertising, it's definitely not realistic to say. Experientially, you can invest $500 and get some likes yet without a follower, while another person may spend just $200 and earn hundreds of likes, followers and conversions quickly. It depends on your advertising experience and on certain metrics having to do with Facebook Ads generally.
So, if you are just getting started with Facebook paid advertising, I'd strongly suggest that you start first with a very little amount while you may increase your budget at a latter time.
lammert
6:29 pm on Feb 2, 2020 (gmt 0)
Likes may flatter the ego, but will not automatically pay the bills.
My experience with one of my own sites is that popularity on Facebook doesn't necessarily pay off on an external site. After I ditched the reference of 20k+ organically acquired likes, external site revenues increased, not decreased. Facebook does an exceptionally good job of keeping their traffic and money inside their ecosystem.
