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From a brief review of the data, each record contained public data scraped from influencer Instagram accounts, including their bio, profile picture, the number of followers they have, if they’re verified and their location by city and country, but also contained their private contact information, such as the Instagram account owner’s email address and phone number.
We traced the database back to Mumbai-based social media marketing firm Chtrbox, which pays influencers to post sponsored content on their accounts. Each record in the database contained a record that calculated the worth of each account, based off the number of followers, engagement, reach, likes and shares they had. This was used as a metric to determine how much the company could pay an Instagram celebrity or influencer to post an ad.