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Facebook Q4 Earnings $16.91 billion, and Full Year, 2018 Results

     
12:44 pm on Jan 31, 2019 (gmt 0)

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Facebook has published its Q4 and full year results for 2018, and it's total revenue was $16.91 billion, up 30% for the quarter, with the year ending at $55.8 billion, year-on-year, up 37%.

Interestingly, its stats for users showed and increase of daily active users at 1.52 billion, up 9% y-o-y, and monthly active users at 2.32 billion, up 9% y-o-y. This despite all the negative publicity over the Cambridge Analytica debacle.

Mobile ads are generating even more of the revenue, at 93% for Q4, up from 89% from the last quarter of 2017.

[investor.fb.com...]
4:53 pm on Jan 31, 2019 (gmt 0)

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"Mobile advertising revenue represented approximately 93% of advertising revenue for the fourth quarter of 2018,"

WOW!
5:23 pm on Jan 31, 2019 (gmt 0)

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Yup, desktop is dead for FB ads.
 

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